3 Belgian Banks Tested

A comprehensive case study on 3 Belgian Banks

“Putting your product or website in front of the people who you target as potential customers and getting their reactions can save you from complaints, user dissatisfaction, and even lost revenue.”

In this study, we performed an usability test on websites of 3 different Belgian Banks (KBC, Belfius & ING) with 10 potential customers.

Usability issues such as confusing language, too obtrusive marketing practices, input errors, autocompletion and many more are discussed.

In this UX study, you will learn:

how usability testing can be applied for competitor research
why measuring behaviour is important to improve website quality
what are the different usability issues we discovered across the 3 websites
which website came out on top in terms of usability and user feedback
how you can start your own usability testing quickly and easily with UXprobe