UX Analytics for Chatbots

Learn how to improve the quality of your chatbot

chatbots ux analytics white paper cover

“Chatbots will dislodge apps in terms of ubiquity, usage depth, and importance on our everyday life.”

In this white paper, you will get a full introduction on chatbots: what it is, why they are so trendy.

“By measuring task success you can see very quickly how usable your chatbot is.”


But, most of all, you will learn:

how UX analytics can be applied to chatbots
why measuring behaviour is important to improve quality, but also retention and engagement
what are the different KPIs you might want to consider
 what metrics are important to measure to determine success & failure
 how Springbok agency developed and improved a chatbot for Bridgestone-Firestone

“Where it starts: a little bit of research on TechCrunch” An overview of articles related to chatbots
“How Google, Facebook and Microsoft threw themselves into chatbots in 2016” Link to videos of the conferences
“Talks & meetups about chatbots in Belgium” Overview on Belgian awareness about chatbots