by Jan Moons | Nov 22, 2016 | Uncategorized
Unmoderated Remote Usability Testing under the light The definition of Usability, according to the Oxford Learners Dictionary is “the quality of being easy to use”. Lately, usability got a new boost from the exponential development of the digital world: websites,...
by Jan Moons | Nov 21, 2016 | Case study, Conversion Optimization, UX
The Company Xerius is a Belgian Enterprise Counter & Social Insurance Fund. Xerius helps, informs and advises starting and established entrepreneurs with their start-up formalities, social security payments and supplementary insurances.
As many services...
by Jan Moons | Sep 29, 2016 | Conversion Optimization, UX
The number of e-shops has grown immensely over the past 5 years, because turnkey solutions have made it easier to set up and run a shop on the internet. In 2015, 12 million e-commerce shops generated €1.3 trillion in revenue. Wow! But, these overwhelming numbers hide...
by Jan Moons | Aug 22, 2016 | Journey
Part of the mythology of startup culture is the pivot – making the change in your product, go to market, channels or technology that jumps you from an unsuccessful business to a successful one. There are tons of startup stories about missed pivots, pivots that came...
